EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

08.01.07

Microsoft Shills Praise Microsoft in the Press (Public Relations Stunts)

Posted in Antitrust, Deception, FSF, Marketing, Microsoft at 2:20 am by Dr. Roy Schestowitz

Well, what do we have here? An article in ZDNet is telling us that Internet Explorer was voted the “most influential” tech product. Guess where this little nugget of information came from? CompTIA.

Microsoft and CompTIA have traditionally been closely aligned, particularly in the fight against open-source software–both are key members of the Initiative for Software Choice, which frequently takes an anti-open-source stance. Earlier this year,

To say the very least, that is. We’ll come to this in second. Perhaps Internet Explorer was the “most influential” among Web developers who had to hack their properly-designed Web site in order to work in Internet Explorer, which Microsoft deliberately made non-standards-compliant (by its own recent admission).

CompTIA is a Microsoft lobbying arm and it viciously attacked Richard Stallman quite recently. It is only one among many incidents that we covered before (it fights OpenDocument format now). CompTIA is poison. It is not alone in this because Microsoft has other lobbyist arms. Some of them are working in disguise, presenting themselves as independent analysts, and they are responsible for ‘placements’ in the press.

A reader of ours recently mentioned a disturbing antitrust exhibit [PDF] that tells us what it’s all about.

“There’s an interesting article in the April 2007 issue of Harper’s magazine about panels, audits, and experts. It is called CTRL-ALT-DECEIT and is from evidence in Comes v. Microsoft, a class action suit in Iowa. Here’s a paragraph from a document admitted into evidence, called “Generalized Evangelism Timeline,” about guerrilla or evangelical marketing:

Working behind the scenes to orchestrate “independent” praise of our technology is a key evangelism function. “Independent” analysts’ reports should be issued, praising your technology and damning the competitors (or ignoring them). “Independent consultants should write articles, give conference presentations, moderate stacked panels on our behalf, and set themselves up as experts in the new technology, available for just $200/hour. “Independent” academic sources should be cultivated and quoted (and granted research money).

They advise cultivating “experts” early and recommending that they not publish anything pro-Microsoft, so that they can be viewed as “independent” later on, when they’re needed. This type of evangelical or guerilla marketing is apparently quite common in the high-tech fields, and seems to be used liberally by open source developers.

The document admitted into evidence also says, “The key to stacking a panel is being able to choose the moderator,” and explains how to find “pliable” moderators–those who will sell out.

It is all a big money game. Most activists in any field know of countless “hearings,” in which hundreds of citizens would testify before a panel, only to be ignored in favor of two or three industry “experts.” When a panel is chosen, the outcome seems to be a foregone conclusion. As with elections, they don’t leave anything to chance.”

(a post from a Mark E. Smith about exhibit PX03096 “Evangelism is War” from Comes v. Microsoft)

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 30/7/2014: Chris Beard as CEO of Mozilla

    Links for the day



  2. New Optimism in the Age of Doubt Over Software Patents

    As the tide turns against software patents, even in their country of origin, their opponents come out of the woodwork to celebrate



  3. Links 28/7/2014: New Linux RC, Plasma 5 Live in Kubuntu

    Links for the day



  4. Links 27/7/2014: KDE 4.14 Beta 3, KDE 4.14 Beta 3 Released

    Links for the day



  5. Apple and Microsoft Are Proprietary Software Companies and the Media Should Stop Openwashing Them

    New examples where proprietary software giants are characterised as FOSS-embracing and FOSS-friendly by gullible or dishonest 'journalists'



  6. Bloomberg's Microsoft Propaganda

    Bloomberg delivers 'damage control' and PR ahead of the layoffs announcement; Microsoft uses Nokia to hide it and Bloomberg helps Microsoft by radically modifying headlines



  7. Frequency of Browser Back Doors in Microsoft Windows is Doubling

    The vulnerabilities which Microsoft tells the NSA about (before these are patched) are significantly growing in terms of their numbers



  8. FUD Entities Entering the FOSS World

    Symantec enters the AllSeen Alliance and Sonatype is once again trying to claim great insecurity in FOSS due to software licensing



  9. Groklaw Back in the Wake of ODF in the UK?





  10. Links 26/7/2014: New Wine, Chromebooks Strong Sales

    Links for the day



  11. Links 25/7/2014: GOG With GNU/Linux, Ubuntu 14.04.1 LTS

    Links for the day



  12. Links 24/7/2014: Oracle Linux 7; Fedora Delays

    Links for the day



  13. Valerie Strauss Explains Why Gates Foundation's Lobbying for 'Common Core' (Privatisation) is a Swindle That Makes Microsoft Richer

    Continued criticism of the Gates Foundation's lobbying and masquerading, with more journalists brave enough to highlight the corruption



  14. USPTO Officially Sets New Guidelines to Limit Scope of Software Patents in the United States

    Even patent lawyers finally acknowledge that the incentive to file software patent applications has been reduced, as the scope of patents on software has been noticeably narrowed and they are harder to acquire, let alone enforce in a courtroom



  15. UK Government Adopts OpenDocument Format (ODF) and Microsoft Already Attacks the Government Over It, Showing Absolutely No Commitment to Open Standards

    Only "Microsoft as the standard" is the 'standard' Microsoft is willing to accept, as its response to the Cabinet Office's judgment reveals



  16. Microsoft Layoffs of 2014

    Another quick look at Microsoft's horrible state of affairs and why it has virtually nothing to do with Nokia



  17. Links 22/7/2014: Linux 3.16 RC 6, New UberStudent

    Links for the day



  18. Links 20/7/2014: Jolla in India, Mega Censored in Italy

    Links for the day



  19. Longtime Mono Booster Joins Microsoft-linked Xamarin

    Jo Shields almost joins Microsoft, settling instead for its proxy, Xamarin



  20. Linux Foundation Welcomes Patent Aggressor Red Bend Software

    The Linux Foundation's AllSeen Alliance welcomes as a member a company that uses software patents to sue Free/Open Source software



  21. Matt Levy From Patent Progress (and CCIA) Does Not Really Want Patent Progress

    Matthew ('Matt') Levy moved into a foe of patent progress last year, but he still runs a site calls Patent Progress, in which he diverts all attention to patent trolls (as large corporations such as Microsoft like to do)



  22. Attacking FOSS by Ignoring/Overlooking Issues With Proprietary Software

    The biasing strategy which continues to be used to demonise Free/Open Source software (FOSS) along with some new examples



  23. Links 19/7/2014: CRUX 3.1 is Out, CyanogenMod Competes With Google Now

    Links for the day



  24. Microsoft's Massive Layoffs Go Far Beyond Nokia; Nokia's Android Phones Axed by Microsoft's Elop

    Microsoft's rapid demise and permanent exit from Nokia's last remaining Linux platform (after Microsoft had killed two more)



  25. Patents on Software Already Being Invalidated in Courts Owing to SCOTUS Ruling on 'Abstract' Patents

    The Federal Circuit Appeals Court has just "invalidated a software patent for being overly abstract," says a patents expert



  26. OpenSUSE 'Community' is Crumbling, AttachMSFT Killed SUSE's Potential (Except as Microsoft Tax)

    Not much too see in the land of SUSE and Attachmate, or formerly the company known as Novell



  27. Links 18/7/2014: Slackware Turns 21, Spotify Switches to Ubuntu

    Links for the day



  28. Links 16/7/2014: Manjaro 0.8.10 Third Update, SIA Migrates to Red Hat

    Links for the day



  29. Microsoft's Latest Round of Massive/Bulk/Large-scale Layoffs

    Microsoft boosters are preparing 'damage control' pieces ahead of massive layoffs at Microsoft



  30. Secrecy Allows British Government to be Manipulated by Microsoft for Spyware Behind Closed Doors

    Dependence on malicious software from NSA ally Microsoft is highly dependent, at least in Britain, on government secrecy and vain refusal to comply with Freedom of Information (FOI) requests


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts