EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

02.24.08

How to Spin Executive Exodus as Wonderful News

Posted in Deception, Marketing, Microsoft, Novell, Vista, Windows at 2:11 am by Dr. Roy Schestowitz

Mastery of spin doctors

Even though the arguments apply equally-well to Novell (example here), this post will concentrate on recent examples from Microslft.

“There were big new departures to be announced.”As we pointed out quite recently, under the mainstream media‘s nose, some of Microsoft's long-time and most principal executives are leaving the company which secretly struggles. One of the more astonishing cases of spin was last seen just over a week ago when Microsoft in some sense prepared its shareholders for what it had initially chosen to call “reorgs”.

Ina Fried, an almost self-professed fan of Microsoft and seemingly a friend of Steve Ballmer, broke (down) the news before anyone else did, even before it went public (with the exception of the Wall Street Journal, which rejects the ideals of open access). There were big new departures to be announced. Here is a fragment of the text:

The move will see three top executives–including two prominent outside hires–out of a job. Leaving the company are: Senior Vice President Steven Berkowitz, the former Ask.com CEO who had been heading Microsoft’s online services unit, and Mike Sievert, the former AT&T Wireless executive brought in to run Windows marketing. Both Sievert and Berkowitz had already seen some duties handed off to others at the company and their departures were largely expected.

Also leaving is Pieter Knook, longtime head of Microsoft’s Windows Mobile unit.

Watch what Microsoft did when this became a reality and a few of the most prominent people at the company simply left. The company announced the news in a press release that raves about promotion (because surely a bunch of departures would leave some empty yet crucial seats).

Spot the spin.

Press Release Source: Microsoft Corp.

Microsoft Announces New, Expanded Roles for Key Executives

To make matters worse, journalists drank this medicine. Rather than explaining the disturbing consequences and the effects on the company’s Web and Mobile divisions in particular, the press at large made the appointment of replacements seem like a wonderful development.

Other journalists/analysts resorted to quite a stretch and went extremely far to justify those changes. Some where trying very hard to convince themselves that Microsoft was simply preparing for the Yahoo takeover, so the departures were related. Not quite so! In fact, Microsoft went out of its way to squash these speculations:

Microsoft’s online, mobile phone chiefs depart

The software giant says the management shake up has nothing to do with its proposed buyout of Yahoo.

Several days ago, another case of deception made a nasty comeback. Cited by Slashdot, Valleywag spoke about what seems like the true story behind Brian Valentine’s departure.

Did Microsoft lie about top exec’s departure?

The departure of Brian Valentine, a 19-year Microsoft veteran before he left in 2006, has always been a bit of a puzzle. In August of that year, Microsoft management told his staff he was taking a new job within the company after shipping Windows Vista. A month later, he left for Amazon.com. Now, Amazon.com has cleared things up with a belated SEC filing: Microsoft lied to its employees.

You can see a video of Steve Ballmer and Brian Valentine here. The pattern of deception that accompanies such departures is another case of Microsoft deceiving its own employees and partners, so Novell ought to be watching carefully. Bill Gates, for example, was caught lying in the past. True intent is rarely revealed and weaknesses get spun as strengths.

Another recent (and noticeable) departure was that of Windows Vista’s marketing chief. We mentioned it briefly in the digests, but the media was nowhere to spot such significant news.

Michael Sievert, Corporate Vice President for Windows Product Marketing, is moving on, according to multiple sources of mine.

It’s hard to make the case that Sievert, who was responsible for the worldwide introduction of Windows Vista, isn’t being pushed for the less-than-enthusiastic public perception of Microsoft’s latest version of Windows. Even though Microsoft has moved 100-million-plus copies of Vista, many consumers and businesses still consider the new release buggy, sluggish and incompatible with existing software and drivers.

Let this post be another demonstration of dishonesty, based on very recent and live examples. Somebody keeps bluffing.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 15/4/2014: Lots of PCLinuxOS Releases, Ukraine Updates

    Links for the day



  2. Apple and Microsoft Actively Lobbying Against Patent Reform in the US

    Apple and Microsoft are reportedly intervening/interfering with US law in order to ensure that the law is Free/libre software-hostile



  3. Lawsuit by Microsoft Shareholder Targets Fine for Crimes Rather Than the Crimes Themselves

    A new lawsuit by a Microsoft shareholder shows everything that's wrong with today's model of accountability, where those who are responsible for crimes are accused of not avoiding fines rather than committing the crimes



  4. Public Institutions Must Dump PRISM-Associated Software

    Another reminder that taxpayers-subsidised services should refuse, as a matter of principle, to pay anything for -- let alone deploy -- proprietary software with back doors



  5. GNU/Linux News: The Opportunities Amid XP EOL

    Links for the day



  6. Microsoft Gets Its Money's Worth From Xamarin: PlayStation 4 Now Polluted by Microsoft

    The Trojan horse of Microsoft, Xamarin, is pushing .NET into Microsoft's console competitor



  7. After Brendan Eich Comes Chris Beard

    Having removed Brendan Eich using bullying and blackmail tactics, his foes inside Mozilla achieved too little as we have yet another man (coming from inside Mozilla) acting as CEO



  8. Healthcare News: Free Software in Health, Humanitarian Causes

    Links for the day



  9. Links 14/4/2014: MakuluLinux, Many Games, More Privacy News and Pulitzer Prize for NSA Revelations

    Links for the day



  10. TechBytes Episode 87: Catching up With Surveillance (NSA, GCHQ et al.)

    The first audio episode in a very long time covers some of the latest happenings when it comes to privacy and, contrariwise, mass surveillance



  11. Server News: KVM, ElasticHosts, Other GNU/Linux Items, and Open Network Linux

    Links for the day



  12. Hardware News: Freedom, Modding, Hackability on the Rise

    Links for the day



  13. Distributions News: GNU/Linux Distros

    Links for the day



  14. GNOME News: Financial Issues, Mutter-Wayland, West Coast Summit, Community Participation

    Links for the day



  15. KDE News: Kubuntu at the Centre Again KDE Applications Updated

    Links for the day



  16. Techrights Rising

    Effective immediately, Techrights will do what it takes to bring back old volume and pace of publishing



  17. Links: Surveillance, Intervention, Torture and Drones

    Links for the day



  18. Mobile Linux Not Just Android: Jolla, WebOS, and Firefox OS News

    Links for the day



  19. Google's Linux Revolution: New Gains for Android, Chrome OS (GNU/Linux)

    Links for the day



  20. Free/Libre Databases News: MongoDB, NoSQL, and MySQL Branches/Forks

    Links for the day



  21. Open Access on the Rise: Textbooks, Journals, Etc.

    Links for the day



  22. Finance Watch (Watching What's Not Being Watched): Economic Warfare/Class Injustice

    Links for the day



  23. Climate and Ecology Watch: News About a World Being Destroyed

    Links for the day



  24. Copyright News: DRM, Censorship, Megaupload, Hypocrisy, and Impact on the Internet

    Links for the day



  25. Sharing Works: Latest News Stories About Crowd-sourcing, Sharing, Transparency

    Links for the day



  26. Links 12/4/2014: Games

    Links for the day



  27. Links 12/4/2014: Applications

    Links for the day



  28. Links 12/4/2014: Instructionals

    Links for the day



  29. Political News: Protests Face a Ban, Covert Actions Continue, Cold War Era Imperialism, Privacy, and War on Justice

    Links for the day



  30. Ubuntu News: Themes, Unity 8, Meizu Phone, Ubuntu Touch, and Elementary OS

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts