EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

02.24.08

How to Spin Executive Exodus as Wonderful News

Posted in Deception, Marketing, Microsoft, Novell, Vista, Windows at 2:11 am by Dr. Roy Schestowitz

Mastery of spin doctors

Even though the arguments apply equally-well to Novell (example here), this post will concentrate on recent examples from Microslft.

“There were big new departures to be announced.”As we pointed out quite recently, under the mainstream media‘s nose, some of Microsoft's long-time and most principal executives are leaving the company which secretly struggles. One of the more astonishing cases of spin was last seen just over a week ago when Microsoft in some sense prepared its shareholders for what it had initially chosen to call “reorgs”.

Ina Fried, an almost self-professed fan of Microsoft and seemingly a friend of Steve Ballmer, broke (down) the news before anyone else did, even before it went public (with the exception of the Wall Street Journal, which rejects the ideals of open access). There were big new departures to be announced. Here is a fragment of the text:

The move will see three top executives–including two prominent outside hires–out of a job. Leaving the company are: Senior Vice President Steven Berkowitz, the former Ask.com CEO who had been heading Microsoft’s online services unit, and Mike Sievert, the former AT&T Wireless executive brought in to run Windows marketing. Both Sievert and Berkowitz had already seen some duties handed off to others at the company and their departures were largely expected.

Also leaving is Pieter Knook, longtime head of Microsoft’s Windows Mobile unit.

Watch what Microsoft did when this became a reality and a few of the most prominent people at the company simply left. The company announced the news in a press release that raves about promotion (because surely a bunch of departures would leave some empty yet crucial seats).

Spot the spin.

Press Release Source: Microsoft Corp.

Microsoft Announces New, Expanded Roles for Key Executives

To make matters worse, journalists drank this medicine. Rather than explaining the disturbing consequences and the effects on the company’s Web and Mobile divisions in particular, the press at large made the appointment of replacements seem like a wonderful development.

Other journalists/analysts resorted to quite a stretch and went extremely far to justify those changes. Some where trying very hard to convince themselves that Microsoft was simply preparing for the Yahoo takeover, so the departures were related. Not quite so! In fact, Microsoft went out of its way to squash these speculations:

Microsoft’s online, mobile phone chiefs depart

The software giant says the management shake up has nothing to do with its proposed buyout of Yahoo.

Several days ago, another case of deception made a nasty comeback. Cited by Slashdot, Valleywag spoke about what seems like the true story behind Brian Valentine’s departure.

Did Microsoft lie about top exec’s departure?

The departure of Brian Valentine, a 19-year Microsoft veteran before he left in 2006, has always been a bit of a puzzle. In August of that year, Microsoft management told his staff he was taking a new job within the company after shipping Windows Vista. A month later, he left for Amazon.com. Now, Amazon.com has cleared things up with a belated SEC filing: Microsoft lied to its employees.

You can see a video of Steve Ballmer and Brian Valentine here. The pattern of deception that accompanies such departures is another case of Microsoft deceiving its own employees and partners, so Novell ought to be watching carefully. Bill Gates, for example, was caught lying in the past. True intent is rarely revealed and weaknesses get spun as strengths.

Another recent (and noticeable) departure was that of Windows Vista’s marketing chief. We mentioned it briefly in the digests, but the media was nowhere to spot such significant news.

Michael Sievert, Corporate Vice President for Windows Product Marketing, is moving on, according to multiple sources of mine.

It’s hard to make the case that Sievert, who was responsible for the worldwide introduction of Windows Vista, isn’t being pushed for the less-than-enthusiastic public perception of Microsoft’s latest version of Windows. Even though Microsoft has moved 100-million-plus copies of Vista, many consumers and businesses still consider the new release buggy, sluggish and incompatible with existing software and drivers.

Let this post be another demonstration of dishonesty, based on very recent and live examples. Somebody keeps bluffing.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Rumour: EPO in Berlin the Next Casualty of Battistelli's 'Reform' (Organisational Suicide Plan)

    Months after we learned that a former staff representative in Berlin had been dismissed we come across an anonymous claim that Berlin's 'branch' of the EPO will be folded onto Munich's



  2. Caricature: the Maas App

    The failure of Maas to even bother with regulation of Battistelli (among others) earns him this cartoon



  3. Links 5/12/2016: Linux 4.9 RC 8, DeepMind as FOSS

    Links for the day



  4. Leaked: Battistelli Acknowledges Bunk 'Justice' in About 100 Cases at the Internal Appeals Committee of the EPO

    A look at Battistelli's response to the latest from the International Labour Organisation (ILO), exceptionally delivering two decisions at the very end of last month



  5. The UPC Scam Part V: Unitary Patent Regime a Fantasy of Patent Trolls

    "Good for trolls" is a good way to sum up the Unitary Patent, which would give litigators plenty of business (defendants and plaintiffs, plus commissions on high claims of damages) if it ever became a reality



  6. EPO at a Tipping Point: Battistelli Quarrelling With French Politicians, Administrative Council Urged to Act, Staff Unrest Peaking

    The latest messages about Battistelli's regime at the EPO, which faces growing opposition from more directions than ever before



  7. Quality of Patents at the EPO Dependent on the Appeal Boards When Battistelli Assesses Performance Using the Wrong 'Production' Yardstick

    A look at some recent articles regarding patent quality in the US and in Europe, in particular because of growing trouble at today's EPO, which marginalises the appeal boards



  8. Microsoft's Push for Software Patents Another Reminder That There is No 'New' Microsoft

    Microsoft's continued fascination with and participation in the effort to undermine Alice so as to make software patents, which the company uses to blackmail GNU/Linux vendors, widely acceptable and applicable again



  9. Links 5/12/2016: SparkyLinux 4.5 Released, Kondik Exits Cyanogen (Destroyed After Microsoft Deal)

    Links for the day



  10. Software Patents Continue Their Invalidation Process, But Patent Law Firms Try to Deny This in Order to Attract Misinformed (or Poorly-Informed) Clients

    A roundup of news about software patents and demonstration of the sheer bias in the media, which is mostly controlled or steered by the patent microcosm rather than actual inventors



  11. Patent Trolls of Microsoft and Ericsson Are Trying to Tax Everything, Especially Linux Devices

    An update on Intellectual Ventures and Unwired Planet, whose operations pose a growing problem for Free software and Linux-based products (e.g. Android)



  12. Asia's Patent Litigation Chaos Getting Worse, Reaching Countries in the West, and Sites Like IAM Actively Promote This

    The race to the bottom (of patent quality) in China, the growth of patent trolls in the region, and the ruinous litigation strategy which now spills over even to the US -- through the Eastern District of Texas -- and may inevitably come to Europe (especially if the UPC ever becomes a reality)



  13. More French Politicians Are Complaining That Benoît Battistelli is a Disgrace to France and Urge for Action

    The backlash against Battistelli spills well outside the EPO and is now apparent even at the French National Assembly



  14. Links 3/12/2016: Mageia 5.1 Released, Mozilla Revenue at $421.3M

    Links for the day



  15. Canadian Intellectual Property Office (CIPO) Sees Decline in Patent Applications and It May Actually be a Good Thing

    Challenging the false belief that the more patents society has the better off it will be, citing examples and news from north America



  16. Blockchain Domain Infested With Software Patents, MasterCard Among the Culprits

    Worrying signs that an area of Free/Open Source software innovation is getting impacted by the plague of software patents



  17. Dutch Media Covers Latest EPO Scandals, German Media Totally Absent (a Media Blackout of Convenience)

    Our observations regarding the apparent media disinterest in EPO scandals, especially at the very core of the EPO (principal host country)



  18. Relocating the Boards of Appeal to Haar is a Poisonous Priority at Battistelli's EPO

    Revisiting Battistelli's effort to chop off the appeal boards that are necessary for ensuring patent quality at the EPO



  19. Links 2/12/2016: Mint Betas, Chrome 55, KDevelop 5.0.3, PHP 7.1.0

    Links for the day



  20. The Rule of Law and Justice Don't Exist Inside the EPO, Confirms the International Labour Organisation (ILO)

    Further analysis of the latest rulings from the ILO -- decisions that were long expected



  21. A Day in the Life of... Battistelli's Banana Republic

    This is part 5 of a fictional diary from the EPO



  22. Links 1/12/2016: Devuan Beta, R3 Liberates Code

    Links for the day



  23. Two ILO Decisions on EPO Cases Are Released, at Least One Judgment is Considered Good for Staff

    Years later (as justice is too slow, partly because of the EPO, being the principal culprit that clogs up the ILO's tribunal system) there is a couple of new judgments about EPO abuses against staff



  24. Dutch and French Politicians Complain About the European Patent Office, British Media Coverage Regular Now

    Pressure from the political systems, the scientific community and from the media is growing, as it becomes abundantly apparent that the EPO cannot go on like this



  25. Links 30/11/2016: Git 2.11, GOG Surprise Tomorrow

    Links for the day



  26. The UPC Scam Part IV: Bumps Along the Road for UPC, With or Without the UK and Brexit

    A sobering reality check regarding the UPC, no matter what Lucy Neville-Rolfe says under pressure from Battistelli and some selfish law firms that are based in London



  27. The UPC Scam Part III: The “Patent Mafia”

    Bigwigs like Lucy Neville-Rolfe and Benoît Battistelli, together with Team UPC and its tiny minority interests (self enrichment), are conspiring to hijack the laws of Europe, doing so across many national borders with unique and locally-steered patent policy in one fell swoop



  28. The UPC Scam Part II: The Patent Echo Chamber at Work, Prematurely Congratulating Itself in Its 'News' Sites





  29. The UPC Scam Part I: EPO-Bribed Media Outlets Lie to Brits (and to Europeans) About the UPC

    An introductory article in a multi-part series about UPC at times of Brexit and Lucy Neville-Rolfe's bizarre sellout to Battistelli



  30. European Public Service Union Asks EPO Administrative Council “to Re-establish the Rule of Law at the European Patent Office”

    The chinchillas of the Administrative Council are assertively asked to tackle the abusive management of the EPO, which gets condemned not only by CERN but also EPSU, which is working with the Dutch government to end lawlessness at the EPO


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts