Editors • About the Site • Comes vs. Microsoft • Using This Web Site • Site Archives • Credibility Index • OOXML • OpenDocument • Patents • Novell • News Digest • Site News • RSS

08.21.08

Quick Mention: Microsoft Still ‘Buys’ Bollywood for Mass Appeal (Updated)

Posted in Asia, Marketing, Microsoft, Vista, Windows at 6:57 am by Dr. Roy Schestowitz

We saw this before [1, 2] and it’s happening again.

Well, Microsoft has tried out many ways to promote their current generation console in India. They had tied up with cricketer Yuvraj Singh and Bollywood actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae Haseeno.

Other recent Microsoft promotions included the ‘recruitment’ of NASCAR vehicles and the star of “Jackass”. What is the company thinking? What message does that send the customer? The "Mojave experiment" has already (dis)served quite a rude message: “You, our customers, are dumb.” █

Ogg Theora

Direct link

Update: With this breaking news, Microsoft clearly resorts to comedy in order to market what it possibly perceives as a joke (Vista).

WSJ: Microsoft hires Seinfeld to bite Apple

Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its “Windows Not Walls” slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Propeller
  • Slashdot
  • Technorati
  • TwitThis
  • Webnews
  • YahooMyWeb

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channel. To use your own IRC client, join channel #boycottnovell in FreeNode.

Pages that cross-reference this one

A Single Comment

  1. David Gerard said,

    August 21, 2008 at 5:14 pm

    Gravatar

    Not that anyone could think Microsoft was out of touch.

What Else is New

  1. Patents Roundup: Android/Linux Defended by HTC; Monsanto and Ghana

    News about patents where the system has gone awry (the Apple-HTC case and GMO in Africa)

  2. Microsoft and Its Front Group, Association for Competitive Technology (ACT), Organise Software Patents Lobby Events in Europe

    The Microsoft PR effort to marginalise or illegalise Free software overseas carries on quietly (using proxies, as usual)

  3. Microsoft MVP de Icaza: Microsoft “Shot the .NET Ecosystem in the Foot” Because of Patent Threats

    Despite awakening and realisation of the obvious, Novell carries on promoting and spreading .NET, knowing damn well the consequences for others

  4. Links 19/3/2010: Google’s TV Project, OpenOffice.org Turning 10, OSBC

    Links for the day

  5. IRC: #boycottnovell @ FreeNode: March 19th, 2010

    IRC Log for March 19th, 2010

  6. Novell Hires More Mono People (Despite Sacking SUSE Developers) and Microsoft Buys an OSBC Spot/Seat

    Novell and Microsoft continue to fund development with the desired bias of using Microsoft APIs; Microsoft pays for its share of OSBC (again) and gets to set the tone with a keynote speech

  7. Patents Roundup: Europe, ACTA, Aldi Attacked by the MPEG Cartel, and More

    Europe's policy on software patents and the ACTA factor; the MPEG patent pool turns out to be not much of a sleeping giant but an awake one; patents relating to cancer genes continue to needlessly cost lives

  8. Linux is Not Against Software Patents (and Why Linus Torvalds Should Speak Up)

    An inconvenient truth about the Linux Foundation is brought up again now that Linux is attacked with software patents that are named

  9. Microsoft Sued by VirnetX (Again) and Kodak Alleges That Microsoft's Patent Troll Bullies Companies Along With Ray Niro

    Intellectual Ventures is said to be attacking companies using its proxies and Microsoft suffers the wrath of the very practice it advocated with investments (patent trolling)

  10. Democracy is Not the Same as Freedom

    People have lost track of real mistakes that Canonical is making and instead they focus on buttons and themes

  11. Amazon and Dell: Friends or Foes of GNU/Linux?

    What Amazon does not want to tell us about software patents in its recent deal with Microsoft; more reasons to suspect that Dell pays Microsoft for Ubuntu GNU/Linux

  12. Unsolicited Mail from Microsoft Canada Wants Developers to Create/Increase Government's Windows Lock-in

    Microsoft wants volunteers to help their countries become hostages of Redmond

  13. Elinor Mills Finally Calls Out Windows

    CNET's (CBS) Elinor Mills, who improved her coverage by naming Microsoft and Windows as part of the problem, deserves some credit

  14. Links 18/3/2010: Steam and Linux; Red Hat's CEO Talks

    Links for the day

  15. IRC: #boycottnovell @ FreeNode: March 18th, 2010

    IRC Log for March 18th, 2010

  16. Former Microsoft Employees and Boosters Call Microsoft MVP Miguel de Icaza and Other Microsoft Apologists “Most Powerful Voices” in Open Source

    Microsoft folks have decided on 'our behalf' who is important to Open Source and who is not

  17. Magalhães + Microsoft = Corruption

    Microsoft accused of blocking GNU/Linux and more leaks about this scandal are high in demand

  18. Open Irony: Microsoft Creates/Sponsors OpenMainframe.org to Attack GNU/Linux

    War is peace and Microsoft is the new "open"; Details on the latest attack of Microsoft against GNU/Linux, using proxies

  19. Microsoft Brings MPEG-LA-LA Land to the Web and Threatens GNU/Linux With Software Patent Lawsuits

    Microsoft is trying to sneak patents-encumbered MPEG formats into the Web using Internet Explorer 9 (IE 9); Microsoft threatens (again) to go after Linux legally

  20. IMAX -- Not Just Apple -- Attacks Free Software With Software Patents

    Another legal attack against Free software comes in the form of a threat (issued against Sandy3D) and Apple's reason for suing Android seems like gradual iPhone defeat (Linux is winning)

  21. Links 18/3/2010: Many IBM Headlines, Mandriva Enterprise Server 5.1

    Links for the day

  22. IRC: #boycottnovell @ FreeNode: March 17th, 2010

    IRC Log for March 17th, 2010

  23. Microsoft -- Like Gates Foundation -- Still Uses Own 'Studies' for PR and Lobbying Purposes

    Some of Microsoft's latest 'studies' (from the past week) are looked upon more closely for their true purpose to be understood

  24. Microsoft Entryism Roundup: COPsync, Level 3, and Yahoo!

    COPsync hires from Microsoft, Level 3 dumps Microsoft's proprietary software to stave off Free software, and Yahoo! keeps falling apart

  25. Internet Explorer 9 Seems Less Secure Than Predecessors; Microsoft Plays the Vapourware Game Against Rival Web Browsers

    Internet Explorer 9 removes security features and lies about its standards compliance using improper benchmarks

  26. More Evidence of Potential Microsoft Involvement in Apple-HTC Lawsuit Against Linux/Android (and Microsoft Loses to Virnetx)

    Microsoft's top "IP" bullies commend Apple's legal action and Microsoft owes VirnetX $105.75 million for patent violation

  27. Novell Wants to Bring Microsoft, Moonlight, and Mono to Linux Phones (Android)

    Microsoft's patent-encumbered 'gifts' to GNU/Linux are being pushed into devices with Novell's help

  28. Patents (on Life) Roundup: Human Tissue and Crops Monopolised

    New reminders of the dangers of an excessively broad patent law

  29. Links 17/3/2010: KDE 4.5 Proposals, Benchmark of Distros in Development

    Links for the day

  30. LCA 2010 Conference - Glyn Moody Keynote

    Just a video

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts