08.21.08
Did Novell Contact You As Well to Manipulate News Coverage?
Novell wants volunteers for code, time, Novell’s self-glory
Top KDE developer not happy with the Microsoft/Novell deal
We have already seen this many times before. If and when someone becomes a critic of Novell, the company tries to shut him or her up. If someone can produce good coverage about Novell, then the company greases him or her up. It’s just like Microsoft, only at a smaller scale.
We highlighted incidents where journalists or bloggers came under pressure after they had denounced Novell. It’s Novell seniors who often contact them ‘behind the scenes’ (Dragoon for example [1, 2])
Aaron Siego, who is probably the best-known KDE developer (he’s one of their public figures), does not like the Novell/Mirosoft deal and he tells the story we already know about — th story of Novell messing with people’s mind for positive coverage. They probably did this with Matt Asay, which is why he had a ’sudden’ change of heart. How widespread is this phenomenon?
So I read this latest announcement, thought about the implications of it and then moved on .. until I was spammed by Novell’s marketing department asking what I thought about the press release. They said that if I wanted, I could even ring up their director of marketing via instant messenger and chat about it! This is a good example of public opinion management: they evidently know that it’s a sensitive area and so are trying to head off any problems by engaging people in the community directly and early on. Very early on in fact: I received my email just a few minutes after the press release was sent out and they attached a PDF of the press release to the email for my reference. Well done! (I mean that: it was a well executed plan.)
Who else did Novell contact like this? It’s supposed to be hush-hush.
Aaron continues:
And since they asked, I thought, “Sure, why not share my thoughts!” However, I thought I’d do it here instead of over AIM or Yahoo! Messenger with Justin S., partly because I don’t like being managed by other people’s marketing departments, but mostly because too many of the people who do speak in non-positive terms about this deal tend do so with argumentation that is too easy to discount by simply playing the “let’s be reasonable” card.
“Novell has already muted some of the possible ‘trouble makers’.”He too is beginning to realise that it’s about software patents. He should be furious. Novell’s message to him is something along the lines of: “please carry on coding for us, don’t bother with the details, we’ll just make some money with Microsoft and only we can offer peace of mind.”
Aaron closed this item, preventing comments from being added. What’s to be afraid of? That people might utter the truth, which seems misappropriate for a blog that represents opinion of a lead Plasma developer? Remember that Novell pushes money into this (Akademy funding, for instance) and it’s hard to slam your backer, no matter how selfish it may be.
We won’t be hearing much criticism, will we? Novell has already muted some of the possible ‘trouble makers’. █
Highlight: Novell was the first to acknowledge that Microsoft FUD tactics had substance. Novell then used anti-Linux FUD to market itself. 
Highlight: Xandros let Microsoft make patent claims and brag about (paid-for) OOXML support. 
Highlight: Linspire's CEO not only fell into Microsoft arms, but he also assisted the company's attack on GNU/Linux. 
Highlight: Microsoft craves pseudo (proprietary) standards and gets its way using proxies and influence which it buys. 
Highlight: The invasion into the open source world is intended to leave Linux companies neglected, due to financial incentives from Microsoft. 
Analysis: Xen, an open source hypervisor, possibly fell victim to Microsoft's aggressive (and stealthy) acquisition-by-proxy strategy.
MonoHater said,
August 22, 2008 at 5:20 am
MS is seeking to save their developer base, they want to lock the developers in their technology and tools.
Pleaseee boycott mono/moonlight/opensuse…
MonoHater said,
August 22, 2008 at 5:25 am
Novell = Microsoft trojan horse
Roy Schestowitz said,
August 22, 2008 at 5:25 am
Linux.com is pushing Mono again: http://www.linux.com/feature/144663
Watch the comments: “What’s with all the Mono: Linux.com has sure been pushing the mono-poly patent trap hard lately. Maybe you should change your name. [….] Why bother with Mono?: Is there anything you can do with Mono that you can’t do with Java? Of course Java is more mature, truly open, and unencumbered by patent threats.”
MonoHater said,
August 22, 2008 at 5:29 am
Slashdot / Linux.com / SF are all part of the gang that sold out
This is novells doing. MS is inflitrating the FOSS camp using Novell. Novell is responsible for pushing mono everywhere.
Say No to MoNO
Roy Schestowitz said,
August 22, 2008 at 5:43 am
Two weeks in a row and I’m not finding further progress on C#/Mono in KDE:
http://commit-digest.org/issues/2008-08-10/
Let’s hope it stays that way. Mono patches in KDE spotted in:
http://boycottnovell.com/2008/08/14/mono-sneaks-into-kde/
http://boycottnovell.com/2008/08/12/mono-spreads-fails/
http://boycottnovell.com/2008/08/10/novell-poisons-openoffice/
MonoHater said,
August 22, 2008 at 5:48 am
http://beranger.org/blogo20/novell-ms-returns.png