EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

07.01.09

Microsoft Kills Channel 8 and Channel 10

Posted in Deception, Marketing, Microsoft at 2:51 am by Dr. Roy Schestowitz

NTSC colour bars

Summary: Axing embellished as “folding”, more on “perception management”

Mary Jo Foley links to this report about Microsoft’s Channel 8 and Channel 10 getting folded into Channel 9, which Miguel de Icaza seemingly admires. As Foley puts it, they do not publicly acknowledge that budgetary constraints are the cause.

“As Foley puts it, they do not publicly acknowledge that budgetary constraints are the cause.”It is very interesting to see how a reduction from 3 channels to just 1 is described as neutral news, at least in the Mirosoft-sponsored Web sites. No matter how much lipstick is put on this pig, the reduction is very telling and it is part of a trend. Microsoft also axed some of its magazines recently.

The embellishment seen above is very much like PR, and it is only to be expected because it’s part of a pattern (Microsoft's pseudo-reporters break the news when the news is bad). Microsoft may not be unique in that regard. An article from yesterday shows what the monopoly abuser Intel tells its people on behaviour in social networking.

Intel’s guideline headings are: “Be transparent”, “Be judicious”, “Write what you know”, “Perception is reality”, “It’s a conversation”, “Are you adding value?”, “Your responsibility”, “Create some excitement”, “Be a leader”, “Did you screw up?” and “If it gives you pause, pause”.

“Perception is reality”?

Really?

That sounds just like an adjunct to “perception management” [1, 2], which is a gruesome practice that should be banned. Regular readers may have noticed a lot of trolls here recently, including familiar ones that are considered “Microsoft shills” and are therefore banned in other Web sites. As we never censor any comments, the trolls take advantage of it. They relentlessly try to disrupt this Web site.

“I’m a huge fan of guerrilla marketing.”

Joe Wilcox, Microsoft Fan

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

A Single Comment

  1. André said,

    July 1, 2009 at 3:28 am

    Gravatar

    Channel 9 was indeed great but then it was turned into a marketing channel with presenters and professionally prepared content which breaks it down for the customers or makes up the unique verbal dress for the Microsoft geek audience. Boring. For Channel 8 and 10 it must be simply page views, not money. The platforms do not cost much.

    – André

    These *were* the Channel 9 principles:

    1. Channel 9 is all about the conversation. Channel 9 should inspire Microsoft and our customers to talk in an honest and human voice. Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool.

    2. Be a human being. Channel 9 is a place for us to be ourselves, to share who we are, and for us to learn who our customers are.

    3. Learn by listening. When our customers speak, learn from them. Don’t get defensive, don’t argue for the sake of argument. Listen and take what benefits you to heart.

    4. Be smart. Think before you speak, there are some conversations which have no benefit other than to reinforce stereotypes or create negative situations.

    5. Marketing has no place on Channel 9. When we spend money on Channel 9 the goal is to surprise and delight, not to promote or preach.

    6. Don’t shock the system. Lasting change only happens in baby steps.

    7. Know when to turn the mic off. There are some topics which will only result in problems when you discuss them. This has nothing to do with censorship, but with working within the reality of the system that exists in our world today. You will not change anything by taking on legal or financial issues, you will only shock the system, spook the passengers, and create a negative situation.

    8. Don’t be a jerk. Nobody likes mean people.

    9. Commit to the conversation. Don’t stop listening just because you are busy. Don’t stop participating because you don’t agree with someone. Relationships are not built in a day, be in it for the long haul and we will all reap the benefits as an industry.

What Else is New


  1. Journal of Intellectual Property Law and Practice Calls the European Patent Office “Rotten”, Other Sources Scrutinise Recent Moves

    The patent office which was once known for being the best bar none is rotting under the Frenchman Benoît Battistelli, who made himself and his friends the main clients of the Office



  2. PTAB Emerges as Hero of USPTO Because Quality of Patents Improves, Software Patents Are Effectively Dead (or Dying Once Reassessed)

    With help from the Patent Trial and Appeal Board (PTAB) -- not just patent courts -- software patents drop like flies by the thousands



  3. Creative Technology, Now Operating in 'Patent Troll' Mode, Shot Down by the ITC; Jawbone Too Shot Down

    Some good news from the U.S. International Trade Commission (ITC), which may have put an end to Creative's new war on Android (using old patents)



  4. Corporate Media in India Misrepresents Startups to Push for Software Patents

    A parade of misinformation as seen in Indian (but English-speaking) press this week as questions about patentability of software resurface



  5. Links 25/8/2016: Linux Turns 25, NetworkManager Turns 1.4

    Links for the day



  6. Links 24/8/2016: More From LinuxCon, Uganda Wants FOSS

    Links for the day



  7. Links 23/8/2016: GNOME 3.22 Beta, Android 7.0 Nougat

    Links for the day



  8. The Linux Foundation Gives Microsoft (Paid-for) Keynote Position While Microsoft Extorts (With Patents) Lenovo and Motorola Over Linux Use

    This morning's reminder that Nadella is just another Ballmer (with a different face); Motorola and Lenovo surrender to Microsoft's patent demands and will soon put Microsoft spyware/malware on their Linux-powered products to avert costly legal battles



  9. Not Just President Battistelli: EPO Vice-Presidents Are Still Intentionally Misrepresenting EPO Staff

    Evidence serving to show that EPO Vice-Presidents are still intentionally misrepresenting EPO staff representatives and misleading everyone in order to defend Battistelli



  10. Battistelli the Liar Causes a Climate of Confrontation in French Politics, Lies About Patent Quality (Among Many Other Things)

    Battistelli's lies are coming under increased scrutiny inside and outside the European Patent Office (EPO), where patent quality has been abandoned in order to artificially elevate figures



  11. The Collapse of Software Patents and Patent Law Firms Trying to “Overcome” Alice

    The United States continues its gradual crackdown on software patents (which are viewed as abstract and thus unpatentable), whereas in Europe things are murkier than ever



  12. Apple's Patent Wars Against Android/Linux Make Patent Trolls Stronger

    Apple's insistence that designs should be patentable could prove to be collectively expensive, as patent trolls would then use a possible SCOTUS nod to launch litigation campaigns



  13. Links 22/8/2016: Linux 4.8 RC3, Linux Mint 18 “Sarah” KDE Beta

    Links for the day



  14. Links 21/8/2016: Apple and Microsoft Down, Systemd Spreading to Mount

    Links for the day



  15. Links 20/8/2016: Android Domination, FSFE summit 2016

    Links for the day



  16. Patents Roundup: Trolls Dominate Litigation, PTAB Crushes Patents, Patent Box Regime Persists, and OIN Explains Itself

    Another roundup of patent news from around the Web with special focus on software patenting



  17. The Cost/Toll of the 'New' EPO and Where All That Money Goes or Comes From

    The European Patent Office has become a servant of the rich and powerful (including large foreign corporations) and even its own employees now pay the price associated with misguided new policies (or 'reforms' as Battistelli habitually refers to these)



  18. Links 19/8/2016: Linux Mint With KDE, Linux Foundation's PNDA

    Links for the day



  19. The End of an Era at the USPTO as Battistelli-Like (EPO) Granting Policies Are Over

    The United States is seeing the potency of patents -- especially software patents (which make up much of the country's troll cases) -- challenged by courts and by the Patent Trial and Appeal Board (PTAB)



  20. Battistelli's European Patent Office Goes to the United States to Speak About the UPC and Software Patents

    The European Patent Office is showing its utter contempt -- not just disregard -- for the very fundamental rules that put it in its place and brought it into existence



  21. Turkey Subjected to the European Patent Convention (EPC) But Benoît Battistelli is Not?

    The ‘constitutional crisis’ at the European Patent Office in the context of Turkey, which has signed "the EPC and as such recognises the competence and the decisions of the institutions which have been introduced in the convention."



  22. Links 18/8/2016: EFF Slams Vista 10, Linux Foundation Makes PNDA

    Links for the day



  23. Links 17/8/2016: GNOME and Debian Anniversaries

    Links for the day



  24. Personal Audio LLC and Patent Troll Jim Logan Demonstrate the Harms of Software Patents and Why They Must Never Spread to Europe

    Jim Logan of Personal Audio (a notorious Texas-based patent troll) is still fighting with his bogus patent, having already caused enormous damage with a single software patent that should never have been granted in the first place (due to prior art, not just Alice)



  25. The Patent Microcosm Hopes That the Originators of Software Patents Will Undermine the Patent Trial and Appeal Board

    Now that the actions of the Patent Trial and Appeal Board (PTAB), which have been consistently upheld by the CAFC in precedential decisions, are suddenly being questioned the patent microcosm gets all giddy and tries to undermine PTAB (again)



  26. That Time When the Administrative Council Helped Battistelli Crush Oversight (Audit Committee) and What ILO Said About It a Month Ago

    Things are becoming ever more troublesome at the EPO as the Administrative Council enjoys inaction from the International Labour Organization (ILO), in spite of its role in destroying much-needed oversight at the behest of Battistelli



  27. The EPO's Administrative Council Keeps Postponing Debate About Grounds for Firing the President

    A recollection of events prior to the latest Administrative Council meeting, where Benoît Battistelli's failings and accountability for failing to correct them never even came up



  28. A Surge of Staff Complaints About the European Patent Office Drowns the System, Disservice to Justice Noted

    Self-explanatory graphs about the state of the justice [sic] system which is prejudiced towards/against EPO workers, based on internal reports



  29. Links 16/8/2016: White House Urged by EFF on FOSS, Go 1.7 Released

    Links for the day



  30. Links 15/8/2016: Linux 4.8 RC2, Glimpses at OpenMandriva Lx 3.0

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts