EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

01.28.10

Apple Sent iPads to ‘Important’ Writers Weeks Before Launch

Posted in Apple, FSF, Marketing, Microsoft, Vista, Vista 7, Windows at 8:03 am by Dr. Roy Schestowitz

“I’ve been thinking long and hard about this, and the only conclusion I can come to is that this is ethically indistinguishable from bribery. Even if no quid-pro-quo is formally required, the gift creates a social obligation of reciprocity. This is best explained in Cialdini’s book Influence (a summary is here). The blogger will feel some obligation to return the favor to Microsoft.”

Former Microsoft manager

Summary: How Apple’s hype machine was helped by a strategic distribution of its products ahead of its heavily-embargoed release details

MICROSOFT bribed influential bloggers and journalists for positive early reviews of Vista 7 and Windows Vista. It worked. Both operating systems were praised prior to their release. Yes, even Windows Vista got some rave reviews; it’s hard to criticise someone who gifts you with a $2,000 item. Microsoft bribes AstroTurfers in very much the same way [1, 2]. Based on the example of Andre Da Costa, they pretend to be fans of Microsoft’s products while approaching Apple at the same time to find out if they too can bribe, in which case they would “switch teams”, so to speak. Watch how Don Dodge changed his tune after Microsoft had stopped paying him to be a professional, full-time AstroTurfer [1, 2, 3, 4, 5].

“This generally shows that Apple’s and Microsoft’s marketing strategies are similar.”The fake hype company might be up to similar tricks. Yes, it turns out that Apple secretly gave tablets to famous reporters (probably for free) in advance. Why? In order to generate buzz and “receive feedback” (nice cover-up). It’s not as though the product can be re-manufactured within weeks. One of these people was Cringely, who has been writing about tablets recently, only later to reveal that he had been “beta testing the Apple tablet for the past two weeks…”

Of course he would generally be cocky towards them. They sent him this product in advance because he has influence. This generally shows that Apple’s and Microsoft’s marketing strategies are similar. We also wrote about Apple and AstroTurfing last year.

Anyway, here is a satire about the Apple iPad, courtesy of our reader David. “Defective by Design”, an FSF campaign, was there at the announcement in order to educate attendees about the harms of Apple products. There is also this petition protesting against the iPad.

Microsoft’s own tablet disappointed at CES 2010 and here is a new article about it:

HP shows off its slate computer while revealing a key disappointing detail (Windows)

[...]

That’s sort-of why Windows Mobile never really left the nerd market and Palm had great early success. Winmo required computer skills with layers and layers of OS until just recently when companies started to skin the GUI with a more friendly interface. Palm OS on the other hand was simple , but yet robust enough for most mobile computing tasks ten years ago.

Microsoft will report its financial results later on today and it will try to distract people by talking about Vista 7 sales (compared to a year of Vista and no release). It’s a decoy. Chips B. Malroy wrote last night: “The money report on the quarter should come out soon. The figure I seen was an 7% increase over last years same quarter which was really bad, and an increase over same quarter of 24% in general of new computer sales with windows on them. It was the Xmas season, and the small increase of profits, compared to the total increase in sales, relates to Netbooks (cheaper computer sold) with low cost XP home or Seven Starter be dumped on them.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Yuhong Bao said,

    January 29, 2010 at 1:02 pm

    Gravatar

    “beta testing the Apple tablet for the past two weeks…”
    AFRIK beta testing new software is common practice for Apple. In fact, Apple has been sending pre-release software to developers for years.

    Roy Schestowitz Reply:

    Yes, but that’s beside the point.

    your_friend Reply:

    Be careful not to confuse the sharing of ideas, software, with the sharing of physical things. If they were a free software company, they would not need “beta testers” because everyone would have the software at the same time. This is the miracle of ideas, they can be reproduced by everyone at no cost to their originators. On the other hand, we can’t expect a for profit company to give away physical devices.

    Reviews are a difficult business. Gifts might look like bribery if it are not done in a transparent way. Even if it was transparent, we have to worry if we worry about the influence such a valuable gift might have over the receivers. Gifts to established review agencies like Consumer Reports and established journalists are less suspect than gifts to students and bloggers who have little else to pay the bills.

    Roy Schestowitz Reply:

    This is especially true when it comes to Microsoft. If it wants people to review Windows, it can just send software for people to actually install (that’s part of the test). They don’t require a $2000 machine with preinstalled and optimised software.

What Else is New


  1. Links 24/5/2018: RIP Robin “Roblimo” Miller, Qt 5.11 Released

    Links for the day



  2. Walmart, Bank of America, Allied Security Trust (AST) and the Rush for 'Blockchain' Patents

    The hoarding of patents on novel-sounding code has reached ridiculous levels; very large corporations and even patent trolls arm themselves with such patents, hoping to make returns by means of litigation or an 'arms trade'



  3. Stupid Blogs, Stupid Lawsuits, and Stupid Patents

    The stupidity of the patent microcosm, which would like to see everything in the world patented and which would gleefully smear or even sue its critics (the EFF was sued several times for libel over its "Stupid Patent of the Month" series)



  4. Perpetuating the Big Lie That Unitary Patent (UPC) is About to Kick Off

    The (in)famous old lie about UPC being "just around the corner" is still being circulated, mainly if not only by patent law firms which stand to benefit from a litigation Armageddon in Europe



  5. EPO Validation in Former French Colonies That Have Zero European Patents

    The strategy of the EPO seems to be centered around the interests of Benoît Battistelli and his political career rather than that of the EPO; validation deals and dubious 'Inventor Awards' seem to be part of this pattern



  6. Saint-Germain's Poisonous Legacy of "Toxic Loans": The Cautionary Tale of SIDRU and Its “Toxic Loans”

    The town where the EPO‘s President (Battistelli) is a deputy mayor has a track record of financial hardship and alleged financial misconduct, attributed to the same financial practices Battistelli has just implemented at the EPO



  7. Links 23/5/2018: DragonFlyBSD 5.2.1 and Kata Containers 1.0 Released

    Links for the day



  8. Masking Abstract Patents in the Age of Alice/§ 101 in the United States

    There are new examples and ample evidence of § 101-dodging strategies; the highest US court, however, wishes to limit patent scope and revert back to an era of patent sanity (as opposed to patent maximalism)



  9. PTAB's Latest Applications of 35 U.S.C. § 101 and Obviousness Tests to Void U.S. Patents

    Validity checks at PTAB continue to strike out patents, much to the fear of people who have made a living from patenting and lawsuits alone



  10. France is Irrelevant to Whether or Not UPC Ever Becomes a Reality, Moving/Outsourcing de Facto Patent Examination to European Courts Managed in/Presided by France

    Team UPC is still focusing on France as if it's up for France to decide the fate of the UPC, which EPO insiders say Battistelli wants to be the chief of (the chief, it has already been decided, would have to be a Frenchman)



  11. Saint-Germain's Poisonous Legacy of "Toxic Loans": The Emperor’s New Investment Guidelines

    Details about a secret vote to 'gamble' the EPO's budget on "a diversified portfolio managed by external experts"



  12. Saint-Germain's Poisonous Legacy of "Toxic Loans": Cautionary Tale for the EPO?

    Preface or background to a series of posts about Battistelli's French politics and why they can if not should alarm EPO workers



  13. Links 22/5/2018: Parrot 4.0, Spectre Number 4

    Links for the day



  14. Chamber of Commerce Lies About the United States Like It Lies About Other Countries for the Sole Purpose of Patent Maximalism

    When pressure groups that claim to be "US" actively bash and lie about the US one has to question their motivation; in the case of the Chamber of Commerce, it's just trying to perturb the law for the worse



  15. Links 21/5/2018: Linux 4.17 RC6, GIMP 2.10.2

    Links for the day



  16. The Attacks on the Patent Trial and Appeal Board (PTAB) Have Lost Momentum and the Patent Microcosm Begrudgingly Gives Up

    The Patent Trial and Appeal Board (PTAB), reaffirmed by the Court of Appeals for the Federal Circuit (CAFC) and now the Supreme Court as well, carries on preventing frivolous lawsuits; options for stopping PTAB have nearly been exhausted and it shows



  17. Software Patenting and Successful Litigation a Very Difficult Task Under 35 U.S.C. § 101

    Using loads of misleading terms or buzzwords such as "AI" the patent microcosm continues its software patents pursuits; but that's mostly failing, especially when courts come to assess pertinent claims made in the patents



  18. António Campinos Will Push Toward a France-Based Unified Patent Court (UPC)

    Frenchmen at EPO will try hard to bring momentum if not force to the Unified Patent Court; facts, however, aren't on their side (unlike Team UPC, which was always on Team Battistelli's side)



  19. In Apple v Samsung Patents That Should Never Have Been Granted May Result in a Billion Dollars in 'Damages'

    A roundup of news about Apple and its patent cases (especially Apple v Samsung), including Intel's role trying to intervene in Qualcomm v Apple



  20. Links 20/5/2018: KDevelop 5.2.2 and 5.2.3, FreeBSD 11.2 Beta 2

    Links for the day



  21. Aurélien Pétiaud's ILO Case (EPO Appeal) an Early Sign That ILO Protects Abusers and Power, Not Workers

    A famous EPO ‘disciplinary’ case is recalled; it’s another one of those EPO-leaning rulings from AT-ILO, which not only praises Battistelli amid very serious abuses but also lies on his behalf, leaving workers with no real access to justice but a mere illusion thereof



  22. LOT Network is a Wolf in Sheep's Clothing

    Another reminder that the "LOT" is a whole lot more than it claims to be and in effect a reinforcer of the status quo



  23. 'Nokification' in Hong Kong and China (PRC)

    Chinese firms that are struggling resort to patent litigation, in effect repeating the same misguided trajectories which became so notorious in Western nations because they act as a form of taxation, discouraging actual innovation



  24. CIPU is Amplifying Misleading Propaganda From the Chamber of Commerce

    Another lobbying event is set up to alarm lawmakers and officials, telling them that the US dropped from first to twelfth using some dodgy yardstick which favours patent extremists



  25. Patent Law Firms That Profit From Software Patent Applications and Lawsuits Still 'Pull a Berkheimer' to Attract Business in Vain

    The Alice-inspired (Supreme Court) 35 U.S.C. § 101 remains unchanged, but the patent microcosm endlessly mentions a months-old decision from a lower court (than the Supreme Court) to 'sell' the impression that everything is changing and software patents have just found their 'teeth' again



  26. A Year After TC Heartland the Patent Microcosm is Trying to 'Dilute' This Supreme Court's Decision or Work Around It

    IAM, Patent Docs, Managing IP and Patently-O want more litigation (especially somewhere like the Eastern District of Texas), so in an effort to twist TC Heartland they latch onto ZTE and BigCommerce cases



  27. Microsoft Attacks the Vulnerable Using Software Patents in Order to Maintain Fear and Give the Perception of Microsoft 'Safety'

    The latest patent lawsuits from Microsoft and its patent trolls (which it financially backs); these are aimed at feeble and vulnerable rivals of Microsoft



  28. Links 19/5/2018: Mesa 18.0.4 and Vim 8.1

    Links for the day



  29. Système Battistelli (ENArque) at the EPO is Inspired by Système Lamy in Saint-Germain-en Laye

    Has the political culture of Battistelli's hometown in France contaminated the governance of the EPO?



  30. In Australia the Productivity Commission Decides/Guides Patent Law

    IP Australia, the patent office of Australia, considers abolishing "innovation patents" but has not done so yet (pending consultation)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts