Bonum Certa Men Certa

Microsoft Lies to Create Vista 7 Hype Whilst Vista Dies

Publicity stunts galore

TIRELESSLY AND DECISIVELY we have been covering a great deal of manipulation from Microsoft, which is trying to shape the perceptions around Vista 7. Never underestimate Microsoft's capabilities as a well-lubricated PR machine; after all, much of its 'success' is often attributed to marketing, lawyers and illegal activities for which they earned convictions.

Vista 7 (technically Windows 6.1) is making some headlines at the moment, so it's time to put things into perspective. Other people have already done that, so we reference rather than repeat.

PR and the supposed ‘leak’



It should be clear to all of us that these versions floating around various torrent sites – and especially the beta 1 – are carefully planned by public relations. And it’s brilliant. Why?

* Because they reach their target audience, people with tech skills who are still enthusiastic about Windows and are taking time to download, install and test the operating system. Most of them have blogs and will surely post something about it and creating hype for the next release. * Zero distribution costs via peer-to-peer networks; no responsibility for download speed or failures. * Press coverage on all the major blogs with little adverse consequences; even if the review is negative – the release is not official. * A large, no-consequences, zero logistics, no expense beta test; Judging by ThePirateBay seeder/leecher ratio and the time of upload, more than 30 000 tech savvy people are running Windows 7 beta 1 right now and probably submitting bugs, crash reports and hardware information. * Frameworks inside Windows 7 allow remote deactivation or ‘crippling’ via de WGA scheme. Your copy of Windows 7 works because Microsoft lets you. And they know a new machine is online the minute Windows connects to the internet.


Glyn Moody hits the nail on the head when he claims that Microsoft is merely inflating an image through illusions, in this case artificial scarcity.

So either they're saying that they didn't expect Windows 7 beta to be popular and their infrastructure doesn't scale, or they've let this happen on purpose to generate a little buzz. In other words, in order to make Windows 7 desirable, first you make it unobtainable....


This bogus 'crisis' and the phony hype were created in accordance with screenshots of Microsoft's guerrilla marketing blog. They appeared in The Register and in IDG, which repeatedly published to create a buzz about Vista 7 (more than once).

Vista 7 is just another Vista. It's a little more advanced, but being a slightly advanced bad operating system does not make it a good one. The early adopters of pre-beta and beta builds just happen to be its anticipating fans, so the coverage will naturally be uneven and biased.

With the digit "7" in many headlines, it has become abundantly apparent that Microsoft is burying Vista's promotion, regardless of those $300 million (some sources said $500 million) in renewed advertising budget. The FSF has meanwhile taken the opportunity to declare the death of Vista in this press release, with a similar message at the front page of the BadVista campaign, which was a great success.

On December 15, 2006, the FSF launched its BadVista.org campaign to advocate for the freedom of computer users, opposing adoption of Microsoft Windows Vista and promoting free -- as in freedom -- software alternatives. Two years later, the campaign has nearly 7,000 registered supporters, the name Vista is synonymous in the public eye with failure, and we are declaring victory.


Vista is likely to be remembered as the point where Windows went horribly wrong and Vista 7 is a frantic response to negativity. The response to 7 is eerily similar to that which Vista received in early 2006 when mostly enthusiastic testers took it for a test drive. Little did they know that the many problems they had experienced would not go away when the beta tag gets removed. Moreover, the average user does not have equally-capable equipment on which to test -- or actually use in a mission-critical setting -- the operating system.

Even the Microsoft sympathisers at InformationWeek have just acknowledged that "Windows sales and market share, though robust, are in decline. The company's efforts to expand into new markets are floundering, and key executives are jumping ship."

Ogg Theora







Comments

Recent Techrights' Posts

IBM Culling Workers or Pushing Them Out (So That It's Not Framed as Layoffs), Red Hat Mentioned Repeatedly Only Hours Ago
We all know what "reorg" means in the C-suite
Free Software Foundation Subpoenaed by Serial GPL Infringers
These attacks on software freedom are subsidised by serial GPL infringers
Publicly Posting in Social Control Media About Oneself Makes It Public Information
sheer hypocrisy on privacy is evident in the Debian mailing lists
 
Embrace, Extend, Replace the Original (Or Just Hijack the Word 'Sudo')
First comment? A Microsoft employee
Gemini Links 02/05/2024: Firewall Rules Etiquette and Self Host All The Things
Links for the day
Red Hat/IBM Crybullies, GNOME Foundation Bankruptcy, and Microsoft Moles (Operatives) Inside Debian
reminder of the dangers of Microsoft moles inside Debian
PsyOps 007: Paul Tagliamonte wanted Debian Press Team to have license to kill
Reprinted with permission from disguised.work
IBM Raleigh Layoffs (Home of Red Hat)
The former CEO left the company exactly a month ago
Paul R. Tagliamonte, the Pentagon and backstabbing Jacob Appelbaum, part B
Reprinted with permission from disguised.work
Links 01/05/2024: Surveillance and Hadopi, Russia Clones Wikipedia
Links for the day
Links 01/05/2024: FCC Takes on Illegal Data Sharing, Google Layoffs Expand
Links for the day
Links 01/05/2024: Calendaring, Spring Idleness, and Ads
Links for the day
Paul Tagliamonte & Debian: White House, Pentagon, USDS and anti-RMS mob ringleader
Reprinted with permission from disguised.work
Jacob Appelbaum character assassination was pushed from the White House
Reprinted with permission from disguised.work
Why We Revisit the Jacob Appelbaum Story (Demonised and Punished Behind the Scenes by Pentagon Contractor Inside Debian)
If people who got raped are reporting to Twitter instead of reporting to cops, then there's something deeply flawed
Red Hat's Official Web Site is Promoting Microsoft
we're seeing similar things at Canonical's Ubuntu.com
Enrico Zini & Debian: falsified harassment claims
Reprinted with permission from disguised.work
European Parliament Elections 2024: Daniel Pocock Running as an Independent Candidate
I became aware that Daniel Pocock had decided to enter politics
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, April 30, 2024
IRC logs for Tuesday, April 30, 2024
[Meme] Sometimes Torvalds and RMS Agree on Things
hype around chatbots
[Video] Linus Torvalds on 'Hilarious' AI Hype: "I Hate the Hype" and "I Don't Want to be Part of the Hype", "You Need to Be a Bit Cynical About This Whole Hype Cycle"
Linus Torvalds on LLMs
Colin Watson, Steve McIntyre & Debian, Ubuntu cover-up mission after Frans Pop suicide
Reprinted with permission from disguised.work
Links 30/04/2024: Wireless Carriers Selling Customer Location Data, Facebook Posts Causing Trouble
Links for the day
Frans Pop suicide and Ubuntu grievances
Reprinted with permission from disguised.work
Links 30/04/2024: More Google Layoffs (Wide-Ranging)
Links for the day
Fresh Rumours of Impending Mass Layoffs at IBM Red Hat
"IBM filed a W.A.R.N with the state of North Carolina. That only means one thing."
Workers' Right to Disconnect Won't Matter If Such a Right Isn't Properly Enforced
I was always "on-call" and my main role or function was being "on-call" in case of incidents
Mark Shuttleworth's (MS's) Canonical is Promoting Microsoft This Week (Surveillance Slanted as 'Confidential')
Who runs Canonical these days? Why does Canonical help sell Windows?
A Discussion About Suicides in Science and Technology (Including Debian and the European Patent Office)
In Debian, there is a long history of deaths, suicides, and mysterious disappearances
Federal News Network is Corrupt, It Runs Propaganda Pieces for Microsoft
Federal News Network used to be OK some years ago
What Mark Shuttleworth and Canonical Can to Remedy the Damage Done to Frans Pop's Family
Mr. Shuttleworth and Canonical as a company can at the very least apologise for putting undue pressure
Amnesty International & Debian Day suicides comparison
Reprinted with permission from disguised.work
[Meme] A Way to Get No Real Work Done
Walter White looking at phone: Your changes could not be saved to device
Modern Measures of 'Productivity' Boil Down to Time Wasting and Misguided Measurements/Yardsticks
People are forgetting the value of nature and other human beings
Countries That Beat the United States at RSF's World Press Freedom Index (After US Plunged Some More)
The United States (US) was 17 when these rankings started in 2002
Record Productivity and Preserving People's Past on the Net
We're very productive these days, partly owing to online news slowing down (less time spent on curating Daily Links)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, April 29, 2024
IRC logs for Monday, April 29, 2024
Links 30/04/2024: Malaysian and Russian Governments Crack Down on Journalists
Links for the day
Frans Pop Debian Day suicide, Ubuntu, Google and the DEP-5 machine-readable copyright file
Reprinted with permission from disguised.work
Axel Beckert (ETH Zurich), the mentality of sexual violence on campus
Reprinted with permission from Daniel Pocock
[Meme] Russian Reversal
Mark Shuttleworth: In Soviet Russia's spacecraft... Man exploits peasants
Frans Pop & Debian suicide denial
Reprinted with permission from disguised.work
Hard Evidence Reinforces Suspicion That Mark Shuttleworth May Have Worked Volunteers to Death
Today we start re-publishing articles that contain unaltered E-mails