Bonum Certa Men Certa

Breaking Microsoft's Two-pillar Strategy

"It's possible, you can never know, that the universe exists only for me. If so, it's sure going well for me, I must admit."

--Bill Gates, TIME magazine Vol. 149, No. 2 (13 January 1997)



The following short article comes from a reader, who strives to explain Microsoft's current strategy.




Microsoft must be very scared. Their monopoly is at stake (or as Eric Raymond says, if they don't get a monopoly lock-in their options will plummet and everything is over, so they will never behave). Their hopes to keep their monopoly remain in 2 fundamental pillars: Expect them to bury as much money as necessary to sustain these 2 pillars and get their way:

Pillar 1



Microsoft OOXML is a fundamental part of their strategy: Without the fixed revenue stream coming from governments they will suffer much, not only because they will lose one of their biggest sure captive customers (governments) but also because it would open the floodgates to competition. And they don't stand any chances against GNU/Linux in terms of cost, scalability, security, performance and so forth.

That is why if ISO refuses Microsoft OOXML and governments start to migrate to alternatives, they are doomed.

Their other captive customer (the OEMs) are starting to fail them. As hardware prices are lowered, the 'Microsoft tax' is becoming more and more visible. A computer without the extra tax -- and the extra requirements to run Windows -- is more competitive and successful: Think about the Eee PC. That's why they opposed so hideously to the OLPC project.

Pillar 2



The other pillar is Software Patents, which is the legal mechanism they are embracing in order to perpetuate their monopoly. Alas, software patents are illegal in Europe and we must be alert on this because they are trying to see them passed in the EU (heavy lobbying behind the scenes to our elected representatives), so this is another field where FLOSS has to fight and fight hard.

“And think about the economic crisis: It was already hard to try to prove their products were worth the ridiculous prices they ask for the licences, but it is getting harder every day.”They have extended a worldwide network of Microsoft Certified Partners, Microsoft certified developers, system administrators and satellite business that sell you anti-virus for systems they make insecure by design, and there is a huge amount of money in the whole game, much of it coming as a sure thing (the OEM tax, governments spending public funds on their products due to the lock-in, etc), and any member of this network can see its business menaced by people like you and I telling everyone that "The emperor just has no clothes". So expect the fight.

But at the end of the day we know -- as well as them -- we are right and they are wrong and they know it (I always try to imagine the cognitive dissonance inside Jason Matusow's head looking at how he bends the truth to serve his employer in his posts). Free Software has just started rolling and it is like a snowball now, but soon it will be an avalanche. Lies will be revealed sooner or later (documents coming out of legal processes show Microsoft has not changed an inch in more of 10 years).

And think about the economic crisis: It was already hard to try to prove their products were worth the ridiculous prices they ask for the licences, but it is getting harder every day.

So, let's keep up the good fight for software freedom, which is as well our freedom, the society's and the legacy we can fight from in our reduced field of action -- we are not world leaders or powerful entrepreneurs, but into our "everyday people" possibilities we do make a difference -- for the generations to come.




Remind yourself of this: Steve Ballmer keeps saying (and last said it just two weeks ago) that Linux is Microsoft's number one competitor. Remember this. Number one threat. Not Apple. Not IBM. Microsoft is meanwhile approaching debt and it may soon be tipped over the edge only to surprise everyone who previously fell for their constant lies (otherwise known as "embellishments").

Comments

Recent Techrights' Posts

IBM Culling Workers or Pushing Them Out (So That It's Not Framed as Layoffs), Red Hat Mentioned Repeatedly Only Hours Ago
We all know what "reorg" means in the C-suite
Free Software Foundation Subpoenaed by Serial GPL Infringers
These attacks on software freedom are subsidised by serial GPL infringers
Publicly Posting in Social Control Media About Oneself Makes It Public Information
sheer hypocrisy on privacy is evident in the Debian mailing lists
 
Embrace, Extend, Replace the Original (Or Just Hijack the Word 'Sudo')
First comment? A Microsoft employee
Gemini Links 02/05/2024: Firewall Rules Etiquette and Self Host All The Things
Links for the day
Red Hat/IBM Crybullies, GNOME Foundation Bankruptcy, and Microsoft Moles (Operatives) Inside Debian
reminder of the dangers of Microsoft moles inside Debian
PsyOps 007: Paul Tagliamonte wanted Debian Press Team to have license to kill
Reprinted with permission from disguised.work
IBM Raleigh Layoffs (Home of Red Hat)
The former CEO left the company exactly a month ago
Paul R. Tagliamonte, the Pentagon and backstabbing Jacob Appelbaum, part B
Reprinted with permission from disguised.work
Links 01/05/2024: Surveillance and Hadopi, Russia Clones Wikipedia
Links for the day
Links 01/05/2024: FCC Takes on Illegal Data Sharing, Google Layoffs Expand
Links for the day
Links 01/05/2024: Calendaring, Spring Idleness, and Ads
Links for the day
Paul Tagliamonte & Debian: White House, Pentagon, USDS and anti-RMS mob ringleader
Reprinted with permission from disguised.work
Jacob Appelbaum character assassination was pushed from the White House
Reprinted with permission from disguised.work
Why We Revisit the Jacob Appelbaum Story (Demonised and Punished Behind the Scenes by Pentagon Contractor Inside Debian)
If people who got raped are reporting to Twitter instead of reporting to cops, then there's something deeply flawed
Red Hat's Official Web Site is Promoting Microsoft
we're seeing similar things at Canonical's Ubuntu.com
Enrico Zini & Debian: falsified harassment claims
Reprinted with permission from disguised.work
European Parliament Elections 2024: Daniel Pocock Running as an Independent Candidate
I became aware that Daniel Pocock had decided to enter politics
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, April 30, 2024
IRC logs for Tuesday, April 30, 2024
[Meme] Sometimes Torvalds and RMS Agree on Things
hype around chatbots
[Video] Linus Torvalds on 'Hilarious' AI Hype: "I Hate the Hype" and "I Don't Want to be Part of the Hype", "You Need to Be a Bit Cynical About This Whole Hype Cycle"
Linus Torvalds on LLMs
Colin Watson, Steve McIntyre & Debian, Ubuntu cover-up mission after Frans Pop suicide
Reprinted with permission from disguised.work
Links 30/04/2024: Wireless Carriers Selling Customer Location Data, Facebook Posts Causing Trouble
Links for the day
Frans Pop suicide and Ubuntu grievances
Reprinted with permission from disguised.work
Links 30/04/2024: More Google Layoffs (Wide-Ranging)
Links for the day
Fresh Rumours of Impending Mass Layoffs at IBM Red Hat
"IBM filed a W.A.R.N with the state of North Carolina. That only means one thing."
Workers' Right to Disconnect Won't Matter If Such a Right Isn't Properly Enforced
I was always "on-call" and my main role or function was being "on-call" in case of incidents
Mark Shuttleworth's (MS's) Canonical is Promoting Microsoft This Week (Surveillance Slanted as 'Confidential')
Who runs Canonical these days? Why does Canonical help sell Windows?
A Discussion About Suicides in Science and Technology (Including Debian and the European Patent Office)
In Debian, there is a long history of deaths, suicides, and mysterious disappearances
Federal News Network is Corrupt, It Runs Propaganda Pieces for Microsoft
Federal News Network used to be OK some years ago
What Mark Shuttleworth and Canonical Can to Remedy the Damage Done to Frans Pop's Family
Mr. Shuttleworth and Canonical as a company can at the very least apologise for putting undue pressure
Amnesty International & Debian Day suicides comparison
Reprinted with permission from disguised.work
[Meme] A Way to Get No Real Work Done
Walter White looking at phone: Your changes could not be saved to device
Modern Measures of 'Productivity' Boil Down to Time Wasting and Misguided Measurements/Yardsticks
People are forgetting the value of nature and other human beings
Countries That Beat the United States at RSF's World Press Freedom Index (After US Plunged Some More)
The United States (US) was 17 when these rankings started in 2002
Record Productivity and Preserving People's Past on the Net
We're very productive these days, partly owing to online news slowing down (less time spent on curating Daily Links)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, April 29, 2024
IRC logs for Monday, April 29, 2024
Links 30/04/2024: Malaysian and Russian Governments Crack Down on Journalists
Links for the day
Frans Pop Debian Day suicide, Ubuntu, Google and the DEP-5 machine-readable copyright file
Reprinted with permission from disguised.work
Axel Beckert (ETH Zurich), the mentality of sexual violence on campus
Reprinted with permission from Daniel Pocock
[Meme] Russian Reversal
Mark Shuttleworth: In Soviet Russia's spacecraft... Man exploits peasants
Frans Pop & Debian suicide denial
Reprinted with permission from disguised.work
Hard Evidence Reinforces Suspicion That Mark Shuttleworth May Have Worked Volunteers to Death
Today we start re-publishing articles that contain unaltered E-mails