Bonum Certa Men Certa

Microsoft Lies to Create Vista 7 Hype Whilst Vista Dies

Publicity stunts galore

TIRELESSLY AND DECISIVELY we have been covering a great deal of manipulation from Microsoft, which is trying to shape the perceptions around Vista 7. Never underestimate Microsoft's capabilities as a well-lubricated PR machine; after all, much of its 'success' is often attributed to marketing, lawyers and illegal activities for which they earned convictions.

Vista 7 (technically Windows 6.1) is making some headlines at the moment, so it's time to put things into perspective. Other people have already done that, so we reference rather than repeat.

PR and the supposed ‘leak’



It should be clear to all of us that these versions floating around various torrent sites – and especially the beta 1 – are carefully planned by public relations. And it’s brilliant. Why?

* Because they reach their target audience, people with tech skills who are still enthusiastic about Windows and are taking time to download, install and test the operating system. Most of them have blogs and will surely post something about it and creating hype for the next release. * Zero distribution costs via peer-to-peer networks; no responsibility for download speed or failures. * Press coverage on all the major blogs with little adverse consequences; even if the review is negative – the release is not official. * A large, no-consequences, zero logistics, no expense beta test; Judging by ThePirateBay seeder/leecher ratio and the time of upload, more than 30 000 tech savvy people are running Windows 7 beta 1 right now and probably submitting bugs, crash reports and hardware information. * Frameworks inside Windows 7 allow remote deactivation or ‘crippling’ via de WGA scheme. Your copy of Windows 7 works because Microsoft lets you. And they know a new machine is online the minute Windows connects to the internet.


Glyn Moody hits the nail on the head when he claims that Microsoft is merely inflating an image through illusions, in this case artificial scarcity.

So either they're saying that they didn't expect Windows 7 beta to be popular and their infrastructure doesn't scale, or they've let this happen on purpose to generate a little buzz. In other words, in order to make Windows 7 desirable, first you make it unobtainable....


This bogus 'crisis' and the phony hype were created in accordance with screenshots of Microsoft's guerrilla marketing blog. They appeared in The Register and in IDG, which repeatedly published to create a buzz about Vista 7 (more than once).

Vista 7 is just another Vista. It's a little more advanced, but being a slightly advanced bad operating system does not make it a good one. The early adopters of pre-beta and beta builds just happen to be its anticipating fans, so the coverage will naturally be uneven and biased.

With the digit "7" in many headlines, it has become abundantly apparent that Microsoft is burying Vista's promotion, regardless of those $300 million (some sources said $500 million) in renewed advertising budget. The FSF has meanwhile taken the opportunity to declare the death of Vista in this press release, with a similar message at the front page of the BadVista campaign, which was a great success.

On December 15, 2006, the FSF launched its BadVista.org campaign to advocate for the freedom of computer users, opposing adoption of Microsoft Windows Vista and promoting free -- as in freedom -- software alternatives. Two years later, the campaign has nearly 7,000 registered supporters, the name Vista is synonymous in the public eye with failure, and we are declaring victory.


Vista is likely to be remembered as the point where Windows went horribly wrong and Vista 7 is a frantic response to negativity. The response to 7 is eerily similar to that which Vista received in early 2006 when mostly enthusiastic testers took it for a test drive. Little did they know that the many problems they had experienced would not go away when the beta tag gets removed. Moreover, the average user does not have equally-capable equipment on which to test -- or actually use in a mission-critical setting -- the operating system.

Even the Microsoft sympathisers at InformationWeek have just acknowledged that "Windows sales and market share, though robust, are in decline. The company's efforts to expand into new markets are floundering, and key executives are jumping ship."

Ogg Theora







Comments

Recent Techrights' Posts

Hard Evidence Reinforces Suspicion That Mark Shuttleworth May Have Worked Volunteers to Death
Today we start re-publishing articles that contain unaltered E-mails
A Discussion About Suicides in Science and Technology (Including Debian and the European Patent Office)
In Debian, there is a long history of deaths, suicides, and mysterious disappearances
 
What Mark Shuttleworth and Canonical Can to Remedy the Damage Done to Frans Pop's Family
Mr. Shuttleworth and Canonical as a company can at the very least apologise for putting undue pressure
Amnesty International & Debian Day suicides comparison
Reprinted with permission from disguised.work
[Meme] A Way to Get No Real Work Done
Walter White looking at phone: Your changes could not be saved to device
Modern Measures of 'Productivity' Boil Down to Time Wasting and Misguided Measurements/Yardsticks
People are forgetting the value of nature and other human beings
Countries That Beat the United States at RSF's World Press Freedom Index (After US Plunged Some More)
The United States (US) was 17 when these rankings started in 2002
Record Productivity and Preserving People's Past on the Net
We're very productive these days, partly owing to online news slowing down (less time spent on curating Daily Links)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, April 29, 2024
IRC logs for Monday, April 29, 2024
Links 30/04/2024: Malaysian and Russian Governments Crack Down on Journalists
Links for the day
Frans Pop Debian Day suicide, Ubuntu, Google and the DEP-5 machine-readable copyright file
Reprinted with permission from disguised.work
Axel Beckert (ETH Zurich), the mentality of sexual violence on campus
Reprinted with permission from Daniel Pocock
[Meme] Russian Reversal
Mark Shuttleworth: In Soviet Russia's spacecraft... Man exploits peasants
Frans Pop & Debian suicide denial
Reprinted with permission from disguised.work
The Real Threats to Society Include Software Patents and the Corporations That Promote Them
The OIN issue isn't a new one and many recognise this by now
Links 30/04/2024: OpenBSD and Enterprise Cloaking Device
Links for the day
Microsoft Still Owes Over 100 Billion Dollars and It Cannot be Paid Back Using 'Goodwill'
Meanwhile, Microsoft's cash at hand (in the bank) nearly halved in the past year.
Workers' Right to Disconnect Won't Matter If Such a Right Isn't Properly Enforced
I was always "on-call" and my main role or function was being "on-call" in case of incidents
[Teaser] Ubuntu Cover-up After Death
Attack the messenger
The Cyber Show Explains What CCTV is About
CCTV does not typically resolve crime
[Video] Ignore Buzzwords and Pay Attention to Attacks on Software Developers
AI in the Machine Learning sense is nothing new
Outline of Themes to Cover in the Coming Weeks
We're accelerating coverage and increasing focus on suppressed topics
[Video] Not Everyone Claiming to Protect the Vulnerable is Being Honest
"Diversity" bursaries aren't always what they seem to be
[Video] Enshittification of the Media, of the Web, and of Computing in General
It manifests itself in altered conditions and expectations
[Meme] Write Code 100% of the Time
IBM: Produce code for us till we buy the community... And never use "bad words" like "master" and "slave" (pioneered by IBM itself in the computing context)
[Video] How Much Will It Take for Most People to Realise "Open Source" Became Just Openwashing (Proprietary Giants Exploiting Cost-Free or Unpaid 'Human Resources')?
turning "Open Source" into proprietary software
Freedom of Speech... Let's Ban All Software Freedom Speeches?
There's a moral panic over people trying to actually control their computing
Richard Stallman's Talk in Spain Canceled (at Short Notice)
So it seems to have been canceled very fast
Links 29/04/2024: "AI" Hype Deflated, Economies Slow Down Further
Links for the day
Gemini Links 29/04/2024: Gopher Experiment and Profectus Alpha 0.9
Links for the day
[Video] Why Microsoft is by Far the Biggest Foe of Computer Security (Clue: It Profits From Security Failings)
Microsoft is infiltrating policy-making bodies, ensuring real security is never pursued
Debian 'Cabal' (via SPI) Tried to Silence or 'Cancel' Daniel Pocock at DNS Level. It Didn't Work. It Backfired as the Material Received Even More Visibility.
know the truth about modern slavery
Lucas Nussbaum & Debian attempted exploit of OVH Hosting insider
Reprinted with permission from disguised.work
Software in the Public Interest (SPI) is Not a Friend of Freedom
We'll shortly reproduce two older articles from disguised.work
Harassment Against My Wife Continues
Drug addict versus family of Techrights authors
Syria, John Lennon & Debian WIPO panel appointed
Reprinted with permission from disguised.work
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, April 28, 2024
IRC logs for Sunday, April 28, 2024
[Video] GNU and Linux Everywhere (Except by Name)
In a sense, Linux already has over 50% of the world's "OS" market
[Video] Canonical Isn't (No Longer) Serious About Making GNU/Linux Succeed in Desktops/Laptops
Some of the notorious (or "controversial") policies of Canonical have been covered here for years
[Video] What We've Learned About Debian From Emeritus Debian Developer Daniel Pocock
pressure had been put on us (by Debian people and their employer/s) and as a result we did not republish Debian material for a number of years
Bruce Perens & Debian public domain trademark promise
Reprinted with permission from disguised.work
Links 28/04/2024: Shareholders Worry "AI" Hype Brings No Income, Money Down the Drain
Links for the day
Lawyer won't lie for Molly de Blanc & Chris Lamb (mollamby)
Reprinted with permission from disguised.work
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, April 27, 2024
IRC logs for Saturday, April 27, 2024