Summary: Noting the existence of yet another firm whose advice is tied to Microsoft

About a year ago we wrote about a firm which specialises in Microsoft licensing matters, 'Directions on Microsoft'. According to this article which fails to mention Microsoft alternatives, some company called Pica Communications got some staff from that aforementioned firm. To quote IDG's pro-Microsoft domain (context):

The launch of new and revised Office 365 software-by-subscription plans for businesses shows that Microsoft realizes its current licensing revenue is threatened by cost-cutting customers, an analyst said yesterday.

"Microsoft wants to shift people to subscriptions because you cannot stop paying for a subscription," said Paul DeGroot, principal at Pica Communications, a consulting firm that specializes in deciphering Microsoft's licensing practices. "What they're facing is a lot of Office revenue potentially dropping off the books as customers stick with their perpetual licenses but stop further payments to Software Assurance."

DeGroot used to work for the firm that we wrote about at the beginning. What we see here is not a debate over which office suite to use but how to rent Microsoft's copies of one. Microsoft is the only option here. ⬆